Search results for "personal traits"
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Journalistic Passion as Commodity: A Managerial Perspective
2021
This article focuses on the role of passion in news journalism from a managerial perspective. The analysis is based on a data set of 40,621 web-based job advertisements obtained from Journalismjobs.com, from the year 2002 to 2017. The quantitative analysis shows that passion has been on the rise as only 4% of the job advertisements in 2002 asked for “passionate” journalists, increasing to almost 16% in 2013. The authors also performed a qualitative analysis of job advertisements mentioning the word “passion” for the periods 2002–2003 and 2017. These advertisements express a shift from a normative role of journalists to journalism as an activity: when mentioned …
Effects of Personal Traits on Generation Y Consumers' Attitudes Toward the Use of Mobile Devices for Communication and Commerce
2012
The purpose of this study was to investigate the effects of young adult consumers’ personal traits (high-tech involvement, experiment proclivity, and fashion/brand leadership) on their perceptions of and attitudes toward using mobile devices for communications and commerce. The integrated stimulus-organism-responses paradigm (Fiore & Kim, 2007) served as the overarching framework, combining the uses and gratifications theory (Blumler & Katz, 1974) and the extended technology acceptance model (Kim, Ma, & Park, 2009). A convenience sample of 504 college students in 2 U. S. universities provided usable responses to our survey. Causal modeling analysis results showed that personal trait varia…